Is Snapchat here to stay?
Snapchat has recently became very popular among the target market of 13 to 25 year olds, but what is it?
Snapchat is a photo messaging application (“app”). Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients, with an estimated 400 million Snaps being sent every day. Users can also set a time limit for how long recipients can view their Snaps ranging from 1 second to 10 seconds , after which they will be hidden from the recipient’s device and deleted from Snapchat’s servers. This provides a novelty with the app, the days of text messaging, whats app and Viber could well be over.
The best feature of Snapchat (other than the reduced possibility of photos appearing on Facebook) is the touchscreen drawing. With it, you can make masterpieces that last only 10 seconds or less. Here you have the chance to be as creative and free as you like.
Could Snapchat be used for businesses? Snapchat could very well be used in today’s technology filled marketing world. In this article by Social Media Examiner provide five ways in which your brand can add Snapchat to their mobile marketing strategy.
- Reward current customers with mobile coupons
- Gain new customers with a giveaway
- Take people behind the scene
- Preview a new product
- Tell customers about promotions and events
Snapchat is a great way to target a young audience and also provide an interaction with the customer and the company. MTV UK used Snapchat to promote a new season of the show “Geordie Shore,” sending behind-the-scenes footage to fans as well as reminders to watch the show.
Still not sure about Snapchat have a look at this short video for some tips on how you can use it for your business. Let me know your opinion just fill out this quick poll.
Alan O`Driscoll Marketing Student 